Branding & Design
Yuanqi Manman aims to provide 1v1 counseling services from medical nutrition experts, enabling patients or those who wish to enhance their health to restore or strengthen their vitality and physical fitness by formulating scientific health plans.
Client
RICHEN
Services
Sub-branding 子品牌
Industries
Nutrition Consultation健康/营养咨询
Date
Nov 2024
Concepts & sketches
Mobile App Design
Offline Collateral Design
This is a tourist project with butterflies as the attraction point. Using the map as the background of the manual to annotate different butterfly origins makes the complex popular science text more visual, and the hand-drawn butterfly species introduction becomes an attractive point and increases the retention rate of the manual.
Client
Charleston government
Services
Cultural Tourism Project
Industries
Council
理事会
Date
Feb 2021
A concept-driven niche beverage brand for young consumers, combining youthful energy and personalized branding to promote a healthy, trendy lifestyle. The design explores fresh, dynamic expressions to reflect wellness, individuality, and modern aesthetics. As an emerging player, it connects deeply with Gen Z’s pursuit of personalized health-conscious choices."
Client
Filter Aid
Services
Niche beverage brand
Industries
Niche beverage
小众饮品
Date
Aug 2021
Brand design strategically translates business objectives into visual language systems. Rooted in consumer insights and market positioning, it transforms intangible brand values into distinctive visual assets, creating cohesive identity frameworks. These solutions balance instant recognition with omnichannel adaptability, delivering scalable systems that drive commercial success while fostering meaningful brand-consumer relationships.