Branding & Design
Branding & Design
Yuanqi Manman
Yuanqi Manman
Yuanqi Manman
Yuanqi Manman aims to provide 1v1 counseling services from medical nutrition experts, enabling patients or those who wish to enhance their health to restore or strengthen their vitality and physical fitness by formulating scientific health plans.
Yuanqi Manman aims to provide 1v1 counseling services from medical nutrition experts, enabling patients or those who wish to enhance their health to restore or strengthen their vitality and physical fitness by formulating scientific health plans.
Client
Client
RICHEN
RICHEN
Services
Services
Sub-branding 子品牌
Sub-branding 子品牌
Industries
Industries
Nutrition Consultation 健康咨询
Nutrition Consultation 健康咨询
My Role
My Role
Key Visual Design & Brand Identity
Key Visual Design & Brand Identity
Concepts & sketches
Concepts & sketches
元气满满作为Richen集团旗下服务子品牌，在战略定位上延续母品牌26年营养科技领域的专业基因，同时通过系统化的视觉识别体系建立清晰的品牌区隔。提案从服务属性、品牌愿景、历史传承三大维度切入，以模块化设计语言实现与主品牌VI系统的结构性关联。色彩策略保留主品牌标准蓝，创新性引入高饱和辅助色系（+30%饱和度），通过科学的色彩心理学强化子品牌活力、创新的品牌调性。
元气满满作为Richen集团旗下服务子品牌，在战略定位上延续母品牌26年营养科技领域的专业基因，同时通过系统化的视觉识别体系建立清晰的品牌区隔。提案从服务属性、品牌愿景、历史传承三大维度切入，以模块化设计语言实现与主品牌VI系统的结构性关联。色彩策略保留主品牌标准蓝，创新性引入高饱和辅助色系（+30%饱和度），通过科学的色彩心理学强化子品牌活力、创新的品牌调性。
Mobile App Design
Offline Collateral Design
Offline Collateral Design
Charleston Festival
Charleston Festival
Charleston Festival
This is a tourist project with butterflies as the attraction point. Using the map as the background of the manual to annotate different butterfly origins makes the complex popular science text more visual, and the hand-drawn butterfly species introduction becomes an attractive point and increases the retention rate of the manual.
This is a tourist project with butterflies as the attraction point. Using the map as the background of the manual to annotate different butterfly origins makes the complex popular science text more visual, and the hand-drawn butterfly species introduction becomes an attractive point and increases the retention rate of the manual.
Client
Charleston government
Services
Cultural Tourism Project
Cultural Tourism Project
Industries
Council
My Role
Strategic Brand Design
Niche brand-Filter Aid
Niche brand-Filter Aid
Niche brand-Filter Aid
A concept-driven niche beverage brand for young consumers, combining youthful energy and personalized branding to promote a healthy, trendy lifestyle. The design explores fresh, dynamic expressions to reflect wellness, individuality, and modern aesthetics. As an emerging player, it connects deeply with Gen Z’s pursuit of personalized health-conscious choices.
A concept-driven niche beverage brand for young consumers, combining youthful energy and personalized branding to promote a healthy, trendy lifestyle. The design explores fresh, dynamic expressions to reflect wellness, individuality, and modern aesthetics. As an emerging player, it connects deeply with Gen Z’s pursuit of personalized health-conscious choices.
Client
Filter Aid
Services
Niche beverage brand
Industries
Niche beverage
Niche beverage
My Role
End-to-end Brand Building (Sustainable-First)
Brand design strategically translates business objectives into visual language systems. Rooted in consumer insights and market positioning, it transforms intangible brand values into distinctive visual assets, creating cohesive identity frameworks. These solutions balance instant recognition with omnichannel adaptability, delivering scalable systems that drive commercial success while fostering meaningful brand-consumer relationships.
Brand design strategically translates business objectives into visual language systems. Rooted in consumer insights and market positioning, it transforms intangible brand values into distinctive visual assets, creating cohesive identity frameworks. These solutions balance instant recognition with omnichannel adaptability, delivering scalable systems that drive commercial success while fostering meaningful brand-consumer relationships.